DayJet began direct service to airports in Boca Raton, Gainesville, Lakeland, Pensacola and Tallahassee, selling individual seats to business travelers who need to travel to smaller Florida airports.

With direct flights on three-passenger Eclipse 500 jets, DayJet says it can deliver people to destinations faster, and have them home the same day -- without the hassle of changing planes at larger, busier airports or driving several hours each way.

The airline has an "on-demand" online reservation system, which has no set flight schedule. DayJet's customers tell the airline where they want to fly and how much time they have to get there, and the company responds with a price.

One-way flights can range anywhere from roughly a few hundred dollars to more than $1,000.

Computers use algorithms to determine where the company can best position its planes and schedule flights to make the most money.

Also Wednesday, DayJet confirmed plans to expand service within the next two years to locations across the Southeast, including Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee.